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Should You Use Adsense Or Affiliate
Marketing? The Answer Is Both |
Have You ever wondered how keyword
density and keyword proximity play a role in SEO?
I was able to optimize terms for our site using long-tail and broad search
terms with key words like - (Custom, SEO, Link, Company, Professional,
Affordable, Effective, SEM, Chicago, Local, Development, Building, Expert)
all from just adjusting on-page modifiers in the tags, descriptions and
titles of the pages.
This tactic works for targeting an
entire niche with multiple keywords. By systematically raising the allinanchor relevance for each KEY word (through off-page link building
using vast combination of the keywords) when someone conducts a search for
any combination of the terms, the site would be returned in search
results.
If you wanted to rank higher for successive terms, you would then build a
higher concentration of links using those phrases "in exact match form".
As a result, the sites optimized with this method continually devoured
more and more top 10 ranking key phrases as a result. Since the internal
keyword density and external links pointing at the site were synonymous.
The case study just happened to be our site. But a very powerful SEO
secret was realized as a result. For example even with a Page Rank 2 site
(at the time), we were able to take over high search volume terms due to
the type and format of the keyword density of the pages in one of the most
competitive keyword arenas (the SEO industry).
This effect was created over a period of 3 months and much to the dismay
of our competitors I know it is an aching thorn in their side that such a
new SEO company with a PR2 was able to outrank and out position PR 3,4,5,6
and sometimes 7 sites for a number of their targeted key phrases.
In the case of this revelation the terms; effective SEO, SEO results,
optimize and any combination of other search terms and of course SEO in
it's abbreviated form carries a great deal of emphasis due to the URL
name.
The moral of the story is, not to let page rank discourage you from
targeting high volume search terms.
Build links to specific pages with specific anchor text in the back link
using the keywords with the highest density on that page, and almost
magically top 10 search engine rankings became commonplace with long tail
optimization techniques.
I have to give this one away, even though it has been said time and time
again. The more quality inbound links you have aimed at a page, the higher
it ranks.
Search engine optimization typed in a Google query for example is
currently held by someone with 1,450 back links pointing to one page with
specific anchor text for that the term.
Internal linking plays just as important a role as external links, and
back links from subdirectories can work wonders for ranking for specific
terms.
More on this at a later time, but for now it is safe to say that if
achieving high rankings is the goal, off page optimization accounts for
75% of the affect.
So although in the past, meta tags played their role in optimization of
websites, now it about the title, description, content in the body, the
proximity of the keywords, how frequently they are used and if there is
anchor text and (what text is in the anchor text) that matters for the
on-page optimization.
The moral of the story here is not to be discouraged by someone who got
the jump on you building links. It is possible to coordinate your on page
content and off page link popularity to surpass your competition.
The extent of your success depends on how organized your content is, who
you link to, who links to you and how popular your search queries click
through rate is.
For most websites you can achieve top 10 placement for your pages with
25-30 quality inbound links (per page) for national terms.
The key here is quality, so the more links you receive from trusted sites
with authority, the higher the link juice from their position.
If your site gets a link from a website from the top 10 for those
keywords, this is far greater in comparison to thousands of links from
pages with little of no authority (or no relevance), so choose link
partners (or where you build links from) carefully so your site does not
hemorrhage it's own rankings (through up linking or weak backlinks) from
less than likely candidates.
Also, make sure that you spread your links around (not just to the home
page). The stronger your internal links, the better, so themed pages
should be connected using the anchor text (the text in the link) to link
pages based on the terms you want to rank for.
Aside from this, it is important to make link building a consistent part
of your website promotion strategy. First start with great content, if
your on page factors are weak, no amount of SEO can compensate.
If you are targeting keywords, make sure they are on your pages, from
there, use the right tags in your documents and then build links using a
wide array of related keywords to those pages.
Article Source:
111Articles.info
About the Author
Jeffrey L. Smith is an seasoned
search engine optimization expert and founder of Seo Design Solutions
SEO Company. Jeffrey has
been involved in internet marketing since 1995 and brings fresh
optimization methods and
SEO Services to businesses seeking organic search engine placement.
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